August 20, 2010 Conference report: IVSA Bologna 2010
The 2010 International Visual Sociology Association (IVSA) Conference was held at the world’s oldest university, Università di Bologna, in Italy. Bologna la Rossa (named for its red roofs and historically leftist politics) is an utterly beautiful city, with porticos along the streets enabling walkers to wander sheltered from the sunshine. This annual conference is a place for those working in sociology and related disciplines to share and develop their experience and knowledge of working with the visual, and this year the focus was reflected in the conference title: Thinking, Doing and Publishing Visual Research: The State of the Field? This provided an opportunity to reflect on different methodological practices based on photography, video and similar tools. (You’ve certainly never seen so many conference delegates with cameras.)
Valentina Cuzzocrea (University of Cagliari) suggested that she and nowaytomakealiving collaborate to run a panel on work and the visual. At the 2009 conference, Carol Wolkowitz and Phil Mizen (both University of Warwick) had organised two sessions on the theme of ‘Topographies of Work’ which generated interesting discussion of the ways in which work spaces produce particular experiences and representations of work. Our call for papers this year also generated sufficient interest to put on two sessions, the first with a focus on ‘doing work’, the second on work in cultural industries. Given that the dominant topics of the conference were consumption, the city and digital technologies, these panels on work were (inevitably) outliers. If the study of work has lost its foothold in sociology, it is even further from the imaginations of those in cultural studies, media and communications. However, we argue – and demonstrate — that this general absence is not justified (especially in the current economic climate), and that visual sociology has a lot to offer the study of work.
Paolo Cardullo (Goldsmiths College, UK) began by presenting his photography of workers along the Thames at Greenwich. Contrasting the top down vision of residents in the new build flats, Paolo spoke to the all male and predominantly migrant workforce working close up to the river, in the boundary zone of the post-industrial dockside. His photographs of welders seemed to show the man consumed by the job. He described the precarity of work and life for these workers. There’s a small irony in a precarious working life spent addressing the precarity of the material world: fixing the boats, cleaning the rust, welding the gaps. You can view his photobook, Doing Work: Chronicles of the Working River here.
Dawn Lyon (University of Kent, UK) spoke about her ethnography of the refurbishment of a building in Medway, Kent in which she and artist-collaborator, Peter Hatton (also University of Kent), experimented with different ways of documenting and representing the practice of work. Peter fixed his gaze on change over time as seen from specific spaces across the building site, whilst Dawn followed with the camera whatever work was going on at the time of the visit. Through these approaches, it was possible to appreciate differences in workers’ relationships to the building (conceptual, material, embodied), and document how successive layers of the refurbishment served to conceal earlier labour. (Read more here.)
Phil Mizen (University of Warwick, UK), presenting a paper co-authored by Yaw Ofosu-Kusi (University of Education, Winneba, Ghana) decried the vogue for researchers putting cameras in the hands of children as though presuming a self-evident relationship between the images and the reality of children’s lives produced by a ‘pure’ gaze. When reading the images generated by street children in Accra, Ghana he shows how complex is the relationship between seeing and knowing. The substantive aim of the paper was to explore the complexities of informal economic activity by children. Plastic bag selling was often an entry point into the informal economy, with children then moving into potentially more stable forms of work, often patron relationships with street sellers or bus drivers. Phil argued that ideas about skill were not relevant, but the children drew on ingenuity and creativity to make a living.
In the second panel, the focus shifted to work in the culture industries. Terry Austrin (University of Canterbury, New Zealand) presented a paper co-authored with John Farnsworth (CPIT, New Zealand) on The September Issue, a cinéma vérité documentary on the production of American Vogue and a portrait of its editor, Anna Wintour. Terry argued that the film invoked a reconfiguration of culture work as distributed worlds are made and remade across media platforms – as when the documentary cameraman is photographed for the September issue. Terry also drew on Latour to explore how objects coordinate the embodied, affective work of magazine journalism, paying attention to the low-tech whiteboard where the magazine is laid out.
Lynne Pettinger (University of Essex) took a different approach to the role of the object in work, exploring the creative production of performance. She argued that concepts familiar to the sociology of work (aesthetic labour, emotional labour and craft) are productive in making sense of creative work, and used these to read photographs of performing musicians. The photographs reveal the interrelationships between bodies and technologies needed for performance, and the way the working body is transformed. She finished by reflecting on the gains of silence and immobility when exploring multi-sensory experiences.
Viktorya Aleksanayan (Slavic University, Armenia) finished the session with an autobiographical tale of starting work in media production in Armenia. She described the need to develop a wide range of skills when working in small businesses, and of how quickly she had learned how to put together a TV show. There followed a lively discussion of the merits of photography when film and video were so readily available, and we thank our presenters and audience for being part of the conversation. We then finished the afternoon admiring the skill of the local barista and his creation of the perfect macchiato…

