Intro­duc­tion Dur­ing a hol­i­day spent with my five year old nephew I reluct­antly began to become an author­ity on children’s TV char­ac­ters. Nos­tal­gic­ally I thought back to my own child­hood remem­ber­ing Post­man Pat and Fire­man Sam. It struck me how so many pop­u­lar children’s TV pro­grammes focus solely on the area of work, a theme…